[Reading] ➬ Global Sport Business ➳ Brenda G Pitts – Bluevapours.co.uk In the global sport business industry growth and development within and across various sport businesses are essential for competitive advantage This fascinating collection of chapters examines how the In the global sport business industry growth and development within and across various sport businesses are essential for competitive advantage This fascinating collection of chapters examines how Global Sport MOBI :✓ the development and management of resources and opportunities in sport business is vital to successCommissioned by the World Association for Sport Management WASM and featuring global perspectives from leading international scholars and original research data drawn from both ualitative and uantitative inuiry the book presents cases as diverse as customer demand in the NBA sport and physical activity human resources in Spain and stakeholder relationships in Chinese football Presented in three parts global perspectives managing resources and managing opportunities Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contextsThis is an important read for professors scholars and students in sport business management a useful resource for sport business management professionals and practitioners and illuminating reading for anyone with an interest in sport management.
- 316 pages
- Global Sport Business
- Brenda G Pitts
- 08 January 2014 Brenda G Pitts